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Entreprise, économie & droit
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Starbucked ; A Double Tall Tale of Caffeine, Commerce and Culture
Clark Taylor
- Sceptre
- 18 Août 2008
- 9780340960820
Coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and a panda who loves their blueberry muffins - how a tiny Seattle coffeehouse changed the way we think and drink
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A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.